5th Annual A MG Cares Event

Who are you running for?

MG Hero Run 5K

Race day
Sat, Oct 31 · 9:30 AM
Start line
Rotary Park, Nixa MO

00

Days

00

Hours

00

Minutes

100%

Of net proceeds to the scholarship

Free

Entry for active military

5th

Year running, back in 2026

“His whole service could be summed up in one sentence: he was either deploying, or preparing to deploy.”

Richard, a Veteran we talked to
Community members cheering on runners at the Hero Run

Why it started

Why It Started

MG Cares began with our family. Several years ago, our oldest son joined the Army. Around that same time, he got married and found out he and his wife were expecting. When he left for basic training, he didn't get a pay check right away, so his pregnant wife stayed with us while he was gone. She didn't have family close by, and we watched her go through that season without him.

That experience opened our eyes to something we hadn't really thought about before. We started talking with other Veterans and military spouses we knew, and they shared their own stories, what it was like to deploy, or what it was like being the one left behind when a spouse deployed. One Veteran told us his whole service could be summed up in one sentence: he was either deploying or preparing to deploy. That was it.

We realized there was a whole group of people sacrificing right alongside our service members, the spouses, the kids, the parents, and they just weren't getting the recognition they deserved. So we started the Hero Run. It's a 5K where we bring in mock and sometimes real drill instructors to lead participants through exercises, so our community can get a small taste of what training and service is actually like. We know we can't replicate what our Veterans go through. But we can give people a moment to appreciate it.

We had to take a year off when we didn't have enough volunteers to keep it going. In 2026, we're back, with a new location and more support than we've ever had. But the reason hasn't changed. We just want to say thank you to Veterans and their families in a way that actually means something.

Jason and Liz Massengale, Co-Founders

The Hero Run is more than a race. It's a community's promise that the sacrifices made by our Veterans, and by the families who stood beside them, will never be forgotten.

Our Mission

MG Cares exists to honor Veterans and their families by directly investing in the next generation. After the costs of putting on the Hero Run are covered, 100% of what's left goes toward helping a graduating Nixa High School senior, the child of a Veteran, pursue their future, whether that's a four year college or a Votec program. It's our way of saying thank you, not just to those who served, but to the families who served alongside them. What started with one family has grown into a community effort, supported by the City of Nixa, the American Legion, the Parks Department, Nixa High School's band and JROTC, area churches, and local businesses. This isn't about any one person or family anymore. It belongs to the whole community now, and that's exactly how we want it.

The course

There will
be pain

A boot-camp style 5K looped around Rotary Park. 8 laps in all, hitting the obstacle station once per lap on laps 1–7, led by a drill-instructor style coach. On the final lap you peel off and head straight for the finish. It won't be easy. It won't be fun. Every step honors the people who train and serve for real. New this year: a big community atmosphere with music, an awards ceremony, vendor booths, and a post-event Happy Hour with food and drinks (discounts for anyone wearing the event shirt!).

01

Boot Camp 5K

8 laps, obstacle station on laps 1–7, drill-instructor led.

02

GI Junior (1 Mile)

A family-friendly 1-mile run/walk. Just $25.

03

Vendor Village & Kids Zone

Local businesses set up across the grounds, free kids zone for the family.

04

Warriors Wall

A tribute to the fallen heroes we carry on race day.

Diagram of the 5K course: a clockwise loop with an obstacle station, run 8 times START / FINISH OBSTACLE STATION Laps 1–7 CLOCKWISE

The course

8 laps around Rotary Park

A clockwise loop around the ball fields, about 0.39 miles per lap. You'll hit the obstacle station once per lap on laps 1–7 (dashed line above shows where the final lap peels off and heads straight for the finish instead).

Step one

Registration & pricing

Pay securely through our race partner, ActNow Racing. 5K pricing goes up as race day gets closer. The earlier you sign up, the less you pay. Paid registration by October 9 is what guarantees your shirt size. Filling out the form below alone does not.

5K Individual

$40

Now through Oct 23

5K Individual

$45

Oct 23–30

5K Individual

$50

Race day

On us

Active Military

Free

Reach out to us and we'll register you for free. Email Jmassengale@kw.com or call (417) 830-7951.

Ages 13–18

$20

Student rate, 5K

12 & under / 65+

$15

Kids and seniors, 5K

GI Junior

$25

1-mile fun run/walk

Step 1: Required

Register & pay

All entries are handled by ActNow Racing. This is the only step that puts you on the start line.

Go to ActNow Racing →

Step 2: Optional

Tell us you're coming

Helps us plan headcount, shirt sizes, and packet pickup. It does not process payment, and it does not guarantee a shirt in your size. Only paying by October 9 does. Active duty: see the Active Military box above to get registered for free instead.

Race day

Saturday, October 31

Awards

5K awards go to the overall Top 3 Males and Top 3 Females.

Weather: if severe weather threatens safety, updates on any changes will be posted to our Facebook page.

Partner with us

Become a Hero 5K sponsor

Run for the ones who served. Give for the ones they raised. 100% of net proceeds fund scholarships that turn a Veteran family's sacrifice into their child's future. Commit by September 15 to be included in all pre-event advertising and promotional videos.

Mission Sponsor (2 available)

$3,000

Top logo placement on shirt, signage & ads. Premium banner: start/finish line or main stage. Featured promo video & verbal recognition. Booth space included.

Awards Ceremony Sponsor

$1,500

Logo on shirt & event advertising. Stage banner during awards ceremony. Promo video as ceremony sponsor.

Happy Hour Sponsor

$1,500

Logo on shirt & event advertising. Recognized at the Happy Hour. Promo video & verbal recognition.

Registration Sponsor

$1,000

Logo on shirt & event advertising. Banner at the registration area.

Finish Line Sponsor

$1,000

Logo on shirt & event advertising. Banner at the finish line.

Fun Run Sponsor

$1,000

Logo on shirt & event advertising. Banner at the GI Junior fun run area.

Kids Zone Sponsor

$1,000

Logo on shirt & event advertising. Signage at the Kids Zone.

Battle Station Sponsor

$500

Banner at your battle station (you provide water). Name on back of shirt. Included in event advertising.

Bathroom Sponsor

$500

Name on back of shirt. Signage at restroom facilities. Included in event advertising.

Booth Sponsor

$300

Table space at the event to promote your business.

Raffle Sponsor

In-kind

Donate a raffle prize (product or gift card) and get recognized as a raffle sponsor at the event. In-kind sponsorships of products, services, or prizes are welcome. Let's talk.

Give your time

Volunteer with us

The Hero Run runs on volunteers: battle station leaders, registration and check-in, water stops, kids zone, setup and teardown. However you can help, we'd love to have you.

Warriors Wall

#WhoAreYou
RunningFor

Sign your service member's name to the banner at the event, pose for a photo, and share it. The wall stands as a quiet tribute to the heroes our community carries on race day.

Good to know

Frequently asked questions

What should I bring?

Comfortable athletic shoes and clothes you don't mind getting a little dirty, plus a water bottle. It's an outdoor event in late October, so dress for the weather.

Is there parking at Rotary Park?

Yes, parking is available on-site at Rotary Park.

Can I bring my kids in a stroller, or my dog?

Contact us at Jmassengale@kw.com and we'll get you the current policy.

What's your refund or exchange policy?

Registration is handled through ActNow Racing. Contact us with any refund or exchange questions and we'll do our best to help.

What happens if it rains?

If severe weather threatens safety, updates on any changes will be posted to our Facebook page.

Can I register and pay on race day?

Yes. Race-day registration runs 8:00–9:30 AM at Rotary Park; day-of pricing is $50 for the 5K. Paid registration by October 9 guarantees your shirt size.

Are there awards?

Yes, the 5K awards go to the overall Top 3 Males and Top 3 Females.

How do I become a sponsor or volunteer?

See the Sponsors section to claim a sponsorship spot, or the Volunteer section to sign up to help on race day.

Get in touch

Contact & donate

MG Cares c/o Massengale Group of Keller Williams
Nixa, MO

Send a note

Oct 31, 2026 · Rotary Park, Nixa MO · Prices rise Oct 23 Register