01
Boot Camp 5K
8 laps, obstacle station on laps 1–7, drill-instructor led.
Who are you running for?
00
Days
00
Hours
00
Minutes
100%
Of net proceeds to the scholarship
Free
Entry for active military
5th
Year running, back in 2026
“His whole service could be summed up in one sentence: he was either deploying, or preparing to deploy.”
Richard, a Veteran we talked to
Why it started
MG Cares began with our family. Several years ago, our oldest son joined the Army. Around that same time, he got married and found out he and his wife were expecting. When he left for basic training, he didn't get a pay check right away, so his pregnant wife stayed with us while he was gone. She didn't have family close by, and we watched her go through that season without him.
That experience opened our eyes to something we hadn't really thought about before. We started talking with other Veterans and military spouses we knew, and they shared their own stories, what it was like to deploy, or what it was like being the one left behind when a spouse deployed. One Veteran told us his whole service could be summed up in one sentence: he was either deploying or preparing to deploy. That was it.
We realized there was a whole group of people sacrificing right alongside our service members, the spouses, the kids, the parents, and they just weren't getting the recognition they deserved. So we started the Hero Run. It's a 5K where we bring in mock and sometimes real drill instructors to lead participants through exercises, so our community can get a small taste of what training and service is actually like. We know we can't replicate what our Veterans go through. But we can give people a moment to appreciate it.
We had to take a year off when we didn't have enough volunteers to keep it going. In 2026, we're back, with a new location and more support than we've ever had. But the reason hasn't changed. We just want to say thank you to Veterans and their families in a way that actually means something.
Jason and Liz Massengale, Co-Founders
The Hero Run is more than a race. It's a community's promise that the sacrifices made by our Veterans, and by the families who stood beside them, will never be forgotten.
Our Mission
MG Cares exists to honor Veterans and their families by directly investing in the next generation. After the costs of putting on the Hero Run are covered, 100% of what's left goes toward helping a graduating Nixa High School senior, the child of a Veteran, pursue their future, whether that's a four year college or a Votec program. It's our way of saying thank you, not just to those who served, but to the families who served alongside them. What started with one family has grown into a community effort, supported by the City of Nixa, the American Legion, the Parks Department, Nixa High School's band and JROTC, area churches, and local businesses. This isn't about any one person or family anymore. It belongs to the whole community now, and that's exactly how we want it.
The course
A boot-camp style 5K looped around Rotary Park. 8 laps in all, hitting the obstacle station once per lap on laps 1–7, led by a drill-instructor style coach. On the final lap you peel off and head straight for the finish. It won't be easy. It won't be fun. Every step honors the people who train and serve for real. New this year: a big community atmosphere with music, an awards ceremony, vendor booths, and a post-event Happy Hour with food and drinks (discounts for anyone wearing the event shirt!).






01
8 laps, obstacle station on laps 1–7, drill-instructor led.
02
A family-friendly 1-mile run/walk. Just $25.
03
Local businesses set up across the grounds, free kids zone for the family.
04
A tribute to the fallen heroes we carry on race day.
The course
A clockwise loop around the ball fields, about 0.39 miles per lap. You'll hit the obstacle station once per lap on laps 1–7 (dashed line above shows where the final lap peels off and heads straight for the finish instead).
Step one
Pay securely through our race partner, ActNow Racing. 5K pricing goes up as race day gets closer. The earlier you sign up, the less you pay. Paid registration by October 9 is what guarantees your shirt size. Filling out the form below alone does not.
5K Individual
$40
Now through Oct 23
5K Individual
$45
Oct 23–30
5K Individual
$50
Race day
Active Military
Free
Reach out to us and we'll register you for free. Email Jmassengale@kw.com or call (417) 830-7951.
Ages 13–18
$20
Student rate, 5K
12 & under / 65+
$15
Kids and seniors, 5K
GI Junior
$25
1-mile fun run/walk
Step 1: Required
All entries are handled by ActNow Racing. This is the only step that puts you on the start line.
Go to ActNow Racing →Step 2: Optional
Helps us plan headcount, shirt sizes, and packet pickup. It does not process payment, and it does not guarantee a shirt in your size. Only paying by October 9 does. Active duty: see the Active Military box above to get registered for free instead.
Race day
Awards
5K awards go to the overall Top 3 Males and Top 3 Females.
Weather: if severe weather threatens safety, updates on any changes will be posted to our Facebook page.
Partner with us
Run for the ones who served. Give for the ones they raised. 100% of net proceeds fund scholarships that turn a Veteran family's sacrifice into their child's future. Commit by September 15 to be included in all pre-event advertising and promotional videos.
Mission Sponsor (2 available)
$3,000
Top logo placement on shirt, signage & ads. Premium banner: start/finish line or main stage. Featured promo video & verbal recognition. Booth space included.
Awards Ceremony Sponsor
$1,500
Logo on shirt & event advertising. Stage banner during awards ceremony. Promo video as ceremony sponsor.
Happy Hour Sponsor
$1,500
Logo on shirt & event advertising. Recognized at the Happy Hour. Promo video & verbal recognition.
Registration Sponsor
$1,000
Logo on shirt & event advertising. Banner at the registration area.
Finish Line Sponsor
$1,000
Logo on shirt & event advertising. Banner at the finish line.
Fun Run Sponsor
$1,000
Logo on shirt & event advertising. Banner at the GI Junior fun run area.
Kids Zone Sponsor
$1,000
Logo on shirt & event advertising. Signage at the Kids Zone.
Battle Station Sponsor
$500
Banner at your battle station (you provide water). Name on back of shirt. Included in event advertising.
Bathroom Sponsor
$500
Name on back of shirt. Signage at restroom facilities. Included in event advertising.
Booth Sponsor
$300
Table space at the event to promote your business.
Raffle Sponsor
In-kind
Donate a raffle prize (product or gift card) and get recognized as a raffle sponsor at the event. In-kind sponsorships of products, services, or prizes are welcome. Let's talk.
Sponsorship, a vendor booth, or an in-kind donation: tell us what you have in mind and we'll follow up within a couple of days. Final deadline for shirt placement is October 9.
Give your time
The Hero Run runs on volunteers: battle station leaders, registration and check-in, water stops, kids zone, setup and teardown. However you can help, we'd love to have you.
Warriors Wall
#WhoAreYou
RunningFor
Sign your service member's name to the banner at the event, pose for a photo, and share it. The wall stands as a quiet tribute to the heroes our community carries on race day.
Good to know
Comfortable athletic shoes and clothes you don't mind getting a little dirty, plus a water bottle. It's an outdoor event in late October, so dress for the weather.
Yes, parking is available on-site at Rotary Park.
Contact us at Jmassengale@kw.com and we'll get you the current policy.
Registration is handled through ActNow Racing. Contact us with any refund or exchange questions and we'll do our best to help.
If severe weather threatens safety, updates on any changes will be posted to our Facebook page.
Yes. Race-day registration runs 8:00–9:30 AM at Rotary Park; day-of pricing is $50 for the 5K. Paid registration by October 9 guarantees your shirt size.
Yes, the 5K awards go to the overall Top 3 Males and Top 3 Females.
Get in touch
MG Cares c/o Massengale Group of Keller Williams
Nixa, MO
Checks payable to MG Cares, the 501(c)(3) organizing the Hero Run. 100% of net proceeds fund the scholarship. Your sponsorship isn't a marketing expense. It's an investment in a Veteran family's future.